In 2012, the launch of the New gTLD Program quietly introduced a distinct category of extensions: the .BRANDs, top-level domains reserved for a single company.… Read More ».BRAND: When a TLD Becomes Your Own Digital Architecture
On May 30, ICANN published a full draft version of the New gTLD Program: Next Round Applicant Guidebook (AGB). In our previous rundown of considerations… Read More »New gTLD program: analyzing new rules and their relevance for prospective dotBrand applicants
ICANN has officially kicked off the Next Round of the New gTLD Program, opening two formal processes for applicants and service providers. With program details… Read More »Interested in applying for a Dot Brand domain? Here’s what you need to know today
