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The European Commission’s €550 Million Fine Against AliExpress: A Turning Point for Trade Mark Enforcement Under the Digital Services Act

The European Commission’s €550 million fine against AliExpress marks a major milestone in the enforcement of the Digital Services Act. Beyond counterfeiting, the decision highlights a new regulatory approach in which the adequacy of platforms’ risk governance mechanisms has become a central element of compliance.

When the Lion Saves the Panther from Counterfeiting: Anatomy of a Fraudulent Online Store and the Evolution of Cybersquatting

Cybersquatting has evolved. Behind what appears to be nothing more than a domain name may now lie an entire fraudulent infrastructure: an online store, a carefully crafted visual identity, a seamless purchasing journey, legal notices, and a false sense of legitimacy. Through the case, this article examines how online infringers build sophisticated digital ecosystems capable of deceiving consumers, and the challenges these pose for trademark protection.

.FLY and .DOT to launch in coming weeks

Two new generic top-level domains, .DOT and .FLY, will soon enter their Sunrise Periods, giving trademark owners an opportunity to secure matching domain names before general availability. While the defensive value of these extensions will vary depending on the brand and its industry, the Sunrise Period remains the most effective time to evaluate and protect valuable digital assets.

Use of AI to Select and Activate Abusive Domains

AI is reshaping the phishing landscape. Hallucinated domain names, highly convincing phishing emails and AI-generated website clones are giving fraudsters new advantages. This article examines the latest research on these emerging techniques and the defensive strategies brands can adopt to detect and prevent AI-assisted online fraud.

What the BVLGARI Case Teaches About Domain Extension Strategy

The BVLGARI UDRP decision is a timely reminder that not all domain extensions carry the same level of risk. Some are far more likely to reinforce the credibility of online fraud. This article explores how brand owners can prioritise the extensions that matter most and adapt their domain name protection strategy accordingly.

Upcycling and Trade Mark Law: The Chanel v. Kamad Reworked Decision

A recent decision of the Paris Judicial Court in Chanel v. Kamad Reworked provides important guidance on the legal limits of upcycling under trade mark law. The court held that incorporating Chanel-branded components into newly created jewellery resulted in the manufacture of an entirely different product, preventing reliance on the exhaustion of rights doctrine. The decision also highlights the limited effectiveness of disclaimers and authenticity certificates when a renowned trade mark remains the dominant element perceived by consumers. More broadly, the ruling reflects a growing international trend in which courts seek to balance sustainability objectives with the protection of trade mark owners’ investments, reputation, and brand value.