The .LATINO gTLD does not refer to a single territory or language. It evokes a transnational cultural space shaped by Latin languages, migration, music, media, and digital identities. As the sunrise period opens, some brands may see in .LATINO far more than just another domain name extension.
The delegation of .MERCK highlights a key shift in the new gTLD landscape. While co-management once emerged as a pragmatic solution to contention, the 2026 Applicant Guidebook now prohibits any communication between competing applicants. In closing a loophole, ICANN may also have removed the possibility of constructive cooperation.
Today, ICANN officially opens the application window for new generic top-level domains (gTLDs), marking a major milestone for the domain name industry and brand owners… Read More »ICANN Opens the Application Window for New gTLDs
GlobalBlock now covers more than 780 TLDs, offering unprecedented defensive reach. But as coverage expands, a more nuanced question emerges: does broader protection translate into real, measurable value for brands, or does it remain largely intangible? With the addition of major extensions such as .CN and .DE, the balance may be shifting, but not always in the way one might expect.
Amazon will launch .PAY on April 13, introducing a particularly sensitive TLD at the intersection of payments, trust, and brand identity. Not covered by GlobalBlock and followed by a restricted registration phase, .PAY raises immediate concerns for brand owners and makes defensive registrations during Sunrise a key strategic step.
In the world of domain name disputes, shorter does not mean simpler. On the contrary, the fewer the characters, the greater the uncertainty. Between statistical… Read More »Are short domains more resistant to domain disputes? Analyzing the latest 100 decisions involving domains with four or fewer letters
The 2026 cycle is approaching, and the application window is already set. In this context, companies are not lacking interest in dotBRANDs, but often in… Read More »DotBRAND 2026: The Time for Reflection Is Running Out
The World Intellectual Property Organization (WIPO) announced an update to its UDRP fee schedule and introduced a new priority service for domain name dispute resolution.… Read More »WIPO Launches Priority UDRP Case Service
From May 2 to 6, 2026, the International Trademark Association (INTA) will hold its Annual Meeting in London. This major event will bring together several thousand intellectual property professionals from around the world to discuss developments in trademark law and the growing challenges of brand protection in the digital environment. The IP Twins team will be present.
The sunrise period for the .play gTLD is open until 9 March 2026. Behind this dynamic extension, operated by Charleston Road Registry (Google), lies a… Read More ».PLAY: A New Strategic Window for Trademark Owners
