From May 2 to 6, 2026, the International Trademark Association (INTA) will hold its Annual Meeting in London. This major event will bring together several thousand intellectual property professionals from around the world to discuss developments in trademark law and the growing challenges of brand protection in the digital environment. The IP Twins team will be present.
The International Trademark Association’s Annual Meeting has, for several decades, been one of the leading international gatherings for trademark professionals. Each year, the event brings together several thousand attorneys, in-house counsel, trademark attorneys, representatives of international organizations, digital platforms, and brand protection specialists.
The 2026 edition will take place in London from May 2 to 6, 2026 (inta.org). Over five days, conferences, panel discussions, and professional meetings will address major developments in trademark law as well as the challenges associated with protecting brands in a constantly evolving digital environment.
Beyond the traditional issues relating to trademark registration and portfolio management, the protection of rights now extends to a wide range of digital spaces in which brands may be used, misappropriated, or counterfeited.
Brand owners today face a wide variety of online risks: the multiplication of new generic top-level domains (new gTLDs), cybersquatting and domain name fraud, the sale of counterfeit goods on e-commerce platforms, impersonation on social media, and the misuse of distinctive signs across various digital services. These are all situations in which IP Twins assists rights holders through monitoring services and enforcement solutions. In this context, brand protection strategies increasingly rely on a comprehensive approach combining several complementary tools. Domain name monitoring, for example, allows the early identification of registrations that may infringe trademark rights, while monitoring social media and online marketplaces facilitates the detection of fraudulent accounts or offers of counterfeit goods.
These monitoring mechanisms enable the rapid implementation of enforcement measures, notably through takedown procedures with online platforms or through dispute resolution mechanisms such as the UDRP procedure for domain names.
INTA also regularly publishes analyses and recommendations on issues related to brand protection in the digital environment, particularly regarding the fight against online counterfeiting, cooperation with digital platforms, and the adaptation of trademark law to technological developments.
The upcoming ICANN round of new generic top-level domains is also expected to revive interest in .BRAND extensions. For many companies, owning a .BRAND can become a powerful tool to strengthen digital identity and consumer trust.
In a context where trademark infringements can arise quickly and spread on a large scale, these issues now occupy a central place in discussions among intellectual property professionals.
The IP Twins team will be present in London during the INTA Annual Meeting 2026. IP Twins assists brand owners in protecting their digital assets through a comprehensive approach combining strategic domain name management, domain monitoring, monitoring of social media and e-commerce platforms, as well as the implementation of takedown procedures and dispute resolution actions.
Each year, the INTA Annual Meeting provides a valuable opportunity to exchange with brand owners, partners, and colleagues on the most effective strategies for protecting brands in a constantly evolving digital environment. Companies attending the event in London and wishing to discuss these issues will have the opportunity to meet with the IP Twins team during the meeting.