We help you assess whether a .brand domain fits your strategic goals, identify key stakeholders, and build a roadmap tailored to your business case.

Defining your needs is not limited to defining your extension. We will work with you to identify the key actors within your company to work on the project, choose partners, elaborate processes, and establish checkpoints to ensure your needs are met, and ultimately ensure the success of your application.

Our team guides you through the ICANN application process from start to finish, including document preparation, timeline management, and risk assessment.

Our team will work hand-in-hand with you throughout the entire application process: from drafting all documents to defining your internal policies. We will assist you from the beginning of the application as well as during the review process at ICANN.

We will follow-up your application with ICANN according to the ICANN calendar all the way until your application has been finally approved.

We support you in negotiating and reviewing ICANN’s Registry Agreement, ensuring your rights and obligations are clearly understood and aligned with your interests.

From pre-delegation testing to launch readiness, we handle the technical steps required for successful delegation into the root zone, in coordination with all relevant stakeholders.

The technical requirements for a new gTLD are important at ICANN. From IPv4 and IPv6 to nameservers or DNSSEC, we will advise and assist you in satisfying ICANN’s requirements. We will also assist in the selection of a backend registry operator and liaise with them for all technical operations.

We assist in ensuring your .brand registry stays compliant with ICANN policies, data protection standards, and evolving regulatory frameworks.

We provide domain registration infrastructure, usage policies, and ongoing support so you can activate your .brand across departments and campaigns with confidence.

If you choose us as your preferred registrar, you will have a dedicated account and a dedicated platform to manage your own domain names: including registration, renewal, and abandoning domain names – all with a click of a button through our user-friendly platform.