What's a .brand TLD?
The launch of ICANN’s New gTLD Program is planned for 2026, bringing an expansion of the domain name space and opening up fresh opportunities for building your online presence. Here's what you should know.
What's a TLD?
A TLD (Top-Level Domain) is the last segment of a domain name — the part that comes after the final dot. TLDs can be generic, such has .com or .org, national such as .fr or .uk, or correspond to brands like .google or .microsoft.
Increase the value of your brand
Increase control over your domains and data
Innovate to face competition
Eliminate cybersquatting & piracy
Why a .brand TLD?
Owning a TLD means becoming a registry operator—responsible for overseeing the technical infrastructure, policy frameworks, and business aspects of the domain extension. In the upcoming application round, candidates may include corporations or brands looking to secure their own exclusive namespace, cities or regions aiming to establish a distinct digital identity…
Operating a .brand extension will allow you to have a single location for all websites, e-mails, and online content. Whether you have a family of brands operating under one umbrella, or a single brand in a large number of countries, you can tailor your online presence as you see fit.
A dot brand acts as a clear sign of authenticity—if it doesn’t end with your brand, it’s not you. It helps protect consumers from counterfeits by linking genuine products and services to trusted, exclusive web addresses. Since only you control your dot brand, fraudsters can’t replicate it or use similar domains.
A dot brand empowers your business with faster time-to-market, helping you stay ahead of competitors and respond swiftly to new opportunities. It offers unmatched flexibility for crafting powerful, tailored campaigns that truly connect with your audience. Plus, you’ll never be limited by domain availability again—unlock creative freedom with names that fit your brand perfectly.
Understanding how customers interact with your brand online is essential—and a dot brand gives you powerful tools to do just that. By using customised, trackable URLs, you gain clear insights into customer journeys, behaviours, and search patterns, helping you build better experiences and optimise your digital strategy. With greater control and visibility, a dot brand becomes a key asset for driving engagement, boosting conversions, and delivering targeted content in real time.
With a .brand, your portfolio will be easy to manage as all domains are centralized with a unique provider. This will allow you to have a global overview and easy accessibility over all domains.
